Shabu Lab
Failed an exam, got roasted by the boss, a pot of shabu can cure everything.
Shabu is one of those comfort food that boosts your energy after an exhausting day or week. It isn't just about the food but the atmosphere of a shabu meal. It means quality time with family and friends. Since the arrival of the food in Thailand, the 'Shabu culture' hasn't stopped growing with countless shabu places emerging practically everywhere. Among the prolific births of shabu restaurants, a small establishment called ' SHABU LAB' made its way into the world of shabu with its very first branch in the Siam neighborhood of Bangkok.
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Branding, Environmental Graphic
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No matter how seriously the design seems to take the concept, this isn't an actual laboratory. The graphic design adds the playful and a bit chaotic element to the interior space, disrupting the laboratory-like space's rigidity and making it more fun and friendlier. Witty quotes and cute illustrations accentuate the scientific mood and tone, from the element charts and chemical formulas to renowned scientists' wise words.
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Combining the design to the quality of the food and the fantastic variety of soup and sauce variations (both the original and newly added ones), we sincerely hope that this branch of SHABU LAB will become a memorable part of the growing 'shabu culture,' and continue to evolve as a source of happiness for many more people in the long future to come.
Environmental Graphic → InFO
Architect → IF (Integrated Field co.,ltd.)
Interior Designer → IF (Integrated Field co.,ltd.)
Branding → InFO