Home & Office
HOF is a Home Office project designed by IF and was initially named after the word Home & Office from the functional usage it represents.
With the new location and an updated design for the 2nd HOF (HOF Udomsuk), it has enhanced how people can live more happily and work more efficiently. With all the enhancements, it gave the developer confidence that this project is not just buy and get but it would be a very good investment for whoever is purchasing it.
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Motion Graphic
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So the communication strategy was that it is not what the people would get from ‘buying’ HOF but what they would gain from ‘investing’ in HOF.
“ HAPPINESS & OPPORTUNITY ” was selected to be the key message to help communicate how the project was carefully and thoughtfully developed to make investing in HOF worth the purchasing.
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‘Happiness’ represents a good investment in a well designed space for a better life quality. And ‘Opportunity’ represents a good investment in a flexible working space that open for many possibilities with a good location.
And now you know “What will you gain with investing in HOF?”
Motion Graphic → InFO