Teeth Time

Teeth Time BKK is a dental clinic with a totally relaxing vibe as if you were chilling out at a café. The name which sounds similar to the word “Tea Time” was originated by the owners in order to alleviate many patients’ concern of feeling hurt from dental treatments. 

With a solid core from the clients and the strong visual from the architectural approach by The Physicalists (the architectural design came first), it was quite an easy task to find the right path to create the Brand Identity.

The main tagline was composed with friendly, relaxing words like ‘Smile’ and ‘Crafting’, which sounds professional. It is to say this clinic takes time to delicately create and beautify your smile. So it turns out ‘Crafting Your Smile’.

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Branding, Environmental Graphic

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With the logo design, the owner/dentists want it to be different from other clinics with generic tooth-shaped logos. Therefore, we looked for other symbols that can signify the brand. The modification of the toothbrush, which everyone knows, into the clock’s hands fits with the name “Teeth Time”.

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The doors of the dentist’s room contain a room number designed from the clock as a gimmick, or the restrooms which apply the gender icons from the clock’s hands.